ECOnomics of Green

How do you estimate the value of sustainable building practices and sell them to your customers?

Learn the value of Green!
Payback
ROI
MIRR
Lifetime Cost
Perceived Value vs. Appraised Value
Financing & Lending
Resale Value and practical insight using case studies.

The afternoon session covers sales and marketing of your green products, services and projects. Topics covered include basic marketing and the solar and renewable energy segments, promotion strategies, lead generation & marketing tools, setting up & running a sales team, screening leads & qualifying your buyer, the sales process from presenting to closing and more.

Come with your specific questions and learn to close the deal.

Instructor Bios

Related Courses: solar training, building science training, leed training